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Moving beyond the standard t-test in experimentation When it comes to advanced A/B testing, product and data teams often need to measure complex A/B test interactions and conditional treatment effects (CATE) in order to understand how different users actually respond….
Fifteen years ago, we started building Conductrics to give teams a better way to run experiments. A lot has changed in the industry since then. To mark this milestone, we are reflecting on where the market is heading today, looking…
Overview Sanoma Media is a leading Finnish media company, reaching nearly all Finns every week through print, radio, and their streaming service, Ruutu. They are a pioneer in the digital transformation of media and have the country’s most diverse media…
The hidden risk of scaling experimentation Over the last few years, the push to scale online experimentation and enterprise A/B testing has become a mandate for most product and data teams. While scaling an experimentation program can be a powerful…
The Value in Being Intentional and Customer Focused Privacy in analytics is often considered a constraint or a barrier that limits our actions or our ability to develop powerful technological solutions. However, embedding privacy by design principles—such as data minimization—actually…
Conductrics takes privacy seriously. Conductrics AB Testing has been developed in conformance with Privacy by Design principles in order to give our clients the privacy options they need. This is important for: 1) maintaining customer trust by safeguarding their privacy;…
