A unified engine for experimentation, adaptive optimization, and customer research
Unlock the power of intentional learning. Conductrics brings behavioral testing and qualitative feedback together in a single, flexible platform, so you can turn insights into immediate value for your customers.
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Turn disconnected insights into intelligent action
Most platforms separate research from execution. Conductrics unifies them, allowing your Research to inform your Experiments, and your Experiments to feed your Optimization engine.
Experimentation
A/B & multivariate testing built for complex requirements
Conductrics meets your team where they work. Use our visual editor for quick UI changes, or leverage our API-first architecture for advanced server-side experiments. We provide a unified environment for mature teams to test across the entire technology stack, ensuring you never outgrow your platform’s capabilities.
True cross-device flexibility
Run experiments anywhere. Whether you need client-side agility for marketing pages or server-side control for mobile apps, video players, and Smart TVs, Conductrics handles it all. You can run a single test across multiple device types simultaneously.
Statistical precision
Trust your results. We provide the robust statistical analysis your team needs, including precise error rate control, checks for test interference, and corrections for multiple comparisons. You can be certain your “winner” is statistically valid.
Multivariate testing (MVT)
Go beyond simple A/B. Compose complex MVTs from existing tests and use our Main Effects Report to isolate exactly which variable – Headline, Hero, or Offer – is driving the lift, including the interaction effects between them.
Guardrail metrics (safety first)
Reduce the risk of negative side effects. Assign secondary goals to monitor key metrics. If a variation increases clicks but hurts revenue or page speed, you can catch the trend early and prevent damage.
“Leveraging the Conductrics API has unlocked the ability to experiment with Ruutu, our streaming service. It was resource prohibitive to build individual tests for the more than 10 types of supported client devices and now we can easily build a single test that runs across all of them."
Adaptive Optimization
Automate performance with transparent AI (machine learning)
Move from static testing to dynamic optimization. Conductrics uses contextual Multi-Armed Bandits (MABs) to automatically allocate traffic to the best-performing variations in real-time – optimizing for every user segment.
Dynamic traffic allocation
Static A/B splits are designed for research, not rapid optimization. When you have a limited window to drive conversions, our engine uses Thompson Sampling to continuously adapt. It identifies the winning variation in real-time, automatically shifting traffic toward your best experience.
Full interpretability
AI models often function as opaque “black boxes,” creating compliance risks. We solve this by generating human-readable decision trees that reveal exactly which user traits triggered a specific offer.
This visibility allows you to audit your algorithms for internal governance and regulatory compliance, including GDPR and HIPAA.
Dual-mode control
You are always in the driver’s seat.
Listen mode: Run the engine in the background to collect data and build a predictive model without changing the user experience.
Adaptive mode: Once you validate the model, switch to automation. The engine takes over, serving the optimal experience to each user instantly.
Ready to graduate beyond standard A/B testing?
Unlock the next level of maturity. Conductrics unifies testing, research, and transparent AI so you can automate value, not just validate ideas.
ACTIVE RESEARCH
Diagnose the “Why” with context-aware surveys
Behavioral data shows the action; surveys reveal the intent. As the first platform to natively unify these workflows, Conductrics lets you ask the right questions at the exact moment a user interacts with your experiment.
Context-aware triggers
Instead of generic pop-ups, tie your questions directly to the live experiment. Ensure the survey matches the specific variation the user is viewing.
- Validate visibility: Ask “Did you notice the new banner?” only users in the treatment group, to rule out “unseen” interventions.
- Diagnose friction: Ask non-converters why they abandoned specifically after viewing “Variation B”.
Zero-party data as a targeting variable
Treat survey answers as active data, not just passive reports. Responses are fed immediately into the optimization engine as targeting variables.
Example: A user identifies as “Price Sensitive” in a survey -> The Bandit engine immediately displays “Discount Offers” to that user for the rest of the session.
Optimize for sentiment
Move beyond optimizing solely for clicks. Conductrics allows you to use any survey responses—from standard NPS to fully custom questions—as the hard success metrics for your experiments. This ensures you prioritize long-term customer loyalty alongside immediate conversions.
The intelligence loop
Close the feedback loop. Use experimentation to identify where friction occurs, research to understand why, and adaptive optimization to fix it automatically. No data silos, no lost context.
“I think experimentation is really good in figuring out ‘the what,’ like one variant is better than the other one. But then, in figuring out ‘the why’ it's not always greater. So the surveys can tell you quite a bit better about the why. We might have been able to learn this another way, but not as directly and definitely not as reliably. Asking in the moment was the best way to get a real answer.”
Personalization
Precision targeting meets predictive scale
Control what you must, automate what you can. Get the best of both worlds by combining explicit targeting rules with algorithmic personalization.
Rule-based targeting
For compliance and governance, you often need absolute control. Conductrics allows you to define explicit business logic using any data source, from data layers and survey responses to third-party firmographics. You can even orchestrate multi-page experiences, ensuring consistent variations across the entire user path.
Activate your data science
Bridge the gap between Data Science and Product. Take the predictive models you’ve already built, such as identifying users at risk of churning, and make them actionable. Simply pass those predictions into Conductrics via API. We act as the execution layer, turning offline insights into real-time decisions.
Reactive personalization
Modern Single Page Apps (SPAs) don’t always reload. Conductrics triggers personalization based on specific user interactions – such as opening a cart or scrolling a specific element into view – rather than on page loads alone. This ensures the experience reacts to the user’s immediate context.
Automated segment discovery
Uncover high-value audiences that manual analysis often misses. Our engine analyzes user traits to reveal segments based on actual performance. Use these insights to refine your A/B tests, build precise targeting rules, or feed our Contextual Bandits for automated adaptation.
Deploy anywhere in your stack
Client-side for marketing agility
Inject experimentation via a single script tag. Perfect for non-technical teams who need to test UI changes, messaging, and visuals without waiting for a deployment cycle.
Server-side for deep-stack control
Call our API directly from your middleware, microservices, or mobile app. Ideal for controlled rollouts, offer optimization, and secure logic where performance and privacy are paramount.
Hybrid for flexibility
Combine the best of both. Specific logic (like eligibility) is handled securely on the server, while the visual rendering is handled instantly by the client – giving you speed without sacrificing security.
- SOC 2 Type 2 certified
- GDPR-compliant
- HIPAA-compliant
"Conductrics supports 22 of our product lines, and we were able to run over 200 tests in one year. The platform is super flexible and easy to use. Our team feels highly supported and empowered to deliver a wide range of use cases with confidence.”
Adrian Ortiz Manager, Digital Analytics Platforms at Royal Bank of Canada
Turn customer signals into immediate value
Stop waiting for monthly analysis cycles. Join teams like Experian, Eurostar and Pfizer, and build a continuous learning engine that adapts to your users in real-time.