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New quarter, and a new (but oh-so-old) challenge – how are we going to increase website conversions? How do I get more people to click through to the product page, download the asset, or fill out the form? Dozens of…
Moving beyond the standard t-test in experimentation When it comes to advanced A/B testing, product and data teams often need to measure complex A/B test interactions and conditional treatment effects (CATE) in order to understand how different users actually respond….
The Open University has pioneered distance learning with a clear ambition: giving anyone, anywhere the power to learn. Over the past 50 years, the UK-based institution has helped over two million students achieve their educational goals. Today, it is one…
Fifteen years ago, we started building Conductrics to give teams a better way to run experiments. A lot has changed in the industry since then. To mark this milestone, we are reflecting on where the market is heading today, looking…
Overview At Eurostar, every high-speed train runs on innovation and customer service, and every journey begins with a booking. Shouldn’t the online booking process be just as smooth and friendly? Eurostar partnered with Conductrics Experimentation to innovate their booking and…
Overview Sanoma Media is a leading Finnish media company, reaching nearly all Finns every week through print, radio, and their streaming service, Ruutu. They are a pioneer in the digital transformation of media and have the country’s most diverse media…
The hidden risk of scaling experimentation Over the last few years, the push to scale online experimentation and enterprise A/B testing has become a mandate for most product and data teams. While scaling an experimentation program can be a powerful…
In the world of experimentation, if you find a ‘winning variation’, you iterate (and improve). This is why Conductrics is heading back to Superweek for the 12th time in 2026. We began in 2015 as attendees and became a proud…
