Unlocking the power of intentional learning
Optimization isn’t just about automation. It’s about understanding. We help organizations listen to their customers through data to discover the why behind every interaction.
Our story
Conductrics was born at a 2008 Machine Learning Summer School in Île de Ré, France. What started as a web-based prototype built alongside pioneers of AI was driven by a simple but powerful idea: that true optimization requires intentional learning and deep customer empathy, not just mass-scale automation.
Since launching in 2010, we have partnered with a wide range of data-centric enterprises that share a common need: they require more than a surface-level A/B test. They are teams committed to experimentation that seek a more robust, flexible platform to handle their complex data, stringent compliance needs, and evolving tech stack.
They don’t just want to test; they want to learn.
Our guiding principles
Experimentation is a disciplined process that empowers organizations to be intentional about every decision. This philosophy guides how we build our product and defines how we partner with you.
Intentionality
We empower your team to truly learn from every interaction. Drawing on our roots in AI and Economics, we provide a principled framework in which experimentation acts as an advocacy tool for the customer. Our platform natively unifies quantitative results with qualitative feedback, ensuring you always understand the “why,” not just the “what.”
Transparency
Trust is the foundation of digital experiences. We address the market’s concerns about the “black box” nature of AI by making transparency integral to our architecture. With strict data minimization and privacy-by-design principles, you can fully audit our predictive models and verify the logic behind every automated decision.
Partnership
We believe the quality of service should reflect the quality of the product—a philosophy rooted in genuine hospitality. For over 15 years, we have acted as a dedicated partner, actively incorporating your real-world use cases into our roadmap. This focus on your reality is why our platform is API-first and fully flexible: it is built to reduce technical debt and integrate seamlessly with your stack. Our promise is simple: all functionality and expert support are included to ensure your long-term success.
Lead by practitioners
Co-Founder & CEO
Matt Gershoff
Matt leads the product strategy and methodology at Conductrics, bridging the gap between data science and marketing. With a background in Artificial Intelligence and Resource Economics, he ensures the platform solves complex problems without over-engineering. An active contributor to the field, Matt regularly publishes on the intersection of decision science and ethics, including recent work on “Privacy by Design” in Applied Marketing Analytics.
Co-Founder & CTO
Nate Weiss
Nate is an enterprise software architect with a career spanning three decades of high-scale development. A pioneer in web application servers and a published technical author, Nate leads the engineering vision for Conductrics. He ensures the platform delivers the low-latency performance, security, and uptime required by the world’s largest organizations.
Engineered for partnership
We are expert practitioners who speak your language. We believe that for enterprise experimentation, support shouldn’t be a ticket—it should be a peer-to-peer collaboration.
You won’t get stuck explaining basic concepts to a call center. You engage directly with the people who know the platform best. Whether we are discussing your implementation strategy or API nuances, we act as a steady, knowledgeable partner, helping you navigate technical complexity with speed and precision.
Sharing our research
We don’t just build tools; we contribute to the methodology of decision science. Catch us at upcoming events or browse our past talks:
Articles
When less is more: Privacy by design in A/B testing Applied Marketing Analytics, Volume 11, Number 3
Read the articleSee how we work
Reach out to discuss your experimentation program with our team.