Test, Learn, Optimize
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New quarter, and a new (but oh-so-old) challenge – how are we going to increase website conversions? How do I get more people to click through to the product page, download the asset, or fill out the form? Dozens of…
Moving beyond the standard t-test in experimentation When it comes to advanced A/B testing, product and data teams often need to measure complex A/B test interactions and conditional treatment effects (CATE) in order to understand how different users actually respond….
The hidden risk of scaling experimentation Over the last few years, the push to scale online experimentation and enterprise A/B testing has become a mandate for most product and data teams. While scaling an experimentation program can be a powerful…
At Conductrics we believe that intentional use of machine learning and contextual multi-armed bandits (MAB) often requires human interpretability. Why?1) Compliance – in many environments it is important to insure that policies are followed about how and when different people…
The benefit of using Regression Adjustment (CUPED) for A/B Testing is that, in certain cases, it can increase the precision of the experiment’s results. However, if one isn’t intentional in the design and setup, this more powerful approach can easily…
At Conductrics, we enable companies to run A/B and MVT experiments, optimize campaigns with contextual bandit technology, and provide relevant customer experience and insights through our A/B Survey technology. However, as great as our technology is, ultimately we believe that…
At Conductrics, two of our guiding principles for experimentation are:Principle 1: Be mindful about what the problem is, preferring the simplest approach to solving it. Principle 2: Remember that how data is collected is often much more important than how…
The value in being intentional and customer-focused Privacy in analytics is often considered a constraint or a barrier that limits our actions or our ability to develop powerful technological solutions. However, embedding privacy by design principles—such as data minimization—actually enhances…
