Test, Learn, Optimize
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Personalization, one to one, predictive targeting, whatever you call it. Serving the optimal digital experience for each customer is often touted as the pinnacle of digital marketing efficacy. But if predictive targeting is so great, why isn’t everyone doing it…
Normally, when we talk about AB Tests (standard or Bandit style), we tend to focus on things like the different test options, the reporting, the significance levels, etc. However, once we start implementing tests, especially at scale, it becomes clear…
While AB Testing is currently the default method for optimizing online conversions, there are frameworks other than AB testing for selecting between competing optimization options. One of the main alternative approaches is known as the Multi-Armed Bandits problem. Solutions to…